CUSTOMER RESEARCH PROCESS IN INDIA

Before launching any product in the market, it is better to have customer research process in India and, if possible, all around the world. The customer research process is very much essential process in order to know the needs and the requirements of the customers and manufacture the product accordingly.

If you wish to establish a firm/product/company then it will be better to conduct the customer research in India to determine the customer satisfaction level. The pre-establish companies must determine the potential success of the product by asking the customer/consumers for their opinion. Small businesses must collect the information about the competition; consumers they serve and market share information before introducing their product.

There are different types of customers such as loyal customers, discount customers, Impulsive customers, need based customer and wandering customers etc. Thus to thrive in market, one must have reliable result from customer research process in India. Phone surveys are a common for companies to talk to consumers about the product feature and price. The customers can also share view on the social media as well.

The customer research process in India usually starts with an idea to create or market a product. A company may develop a prototype of the product and manufacture some units for demonstration. The product may be demonstrated at trade shows or used as a model during the selling process.

Relying on flawed research is dangerous. Remember, the customer research process in India is only valuable and usable when it is valid, accurate and reliable. One should remember, if the market is too saturated, a business owner may be better off serving another market with his product.

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